IABM Introduces Broadcast Business Standards
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Wednesday, 18 February 2009 |
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IABM sets the standard
The International Association of Broadcasting Manufacturers (IABM) is launching a new initiative in response to member demand and comments from their customers in the broadcast media industry.
According to the IABM, "Our sector is truly global with suppliers based in more than one hundred countries. Many sell the majority of their goods and services internationally and seek business relationships through the web, advertising, at tradeshows and by personal contact. It is impossible for customers to be familiar with all these companies and even when dealing with a well known name, it is not always clear how they operate and manage their customer relationships."
The IABM Business Standard seeks to help buyers identify whether potential suppliers are likely to make a reliable and responsible business partners for a project, provide support during the Contract and throughout the life of the product.
"Websites can look very impressive but can equally mask the true nature of a business," says the Association. "Procurement specifications and tender documents are a vital part of the technical and commercial appraisal of a product or business but will not give a full appreciation of the underlying ethos of a company."
The IABM Business Standard aims to add an additional dimension to the decision making process. By subscribing to the Code of Ethics which underpins the use of the new Business Standard logo, IABM members demonstrate that they want to fully engage in the industry and their commitment indicates they have carefully considered all their responsibilities as a business. The IABM believes that the new scheme will help both members and customers alike.
Visit http://www.theiabm.org/businessstandard
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